Advertising, marketing, and promotion law

10 December 2016 By In Business&Commercial
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Beijing advertising lawyer

Our Beijing lawyers regularly advise on all issues relating to the creation, production and dissemination of all kinds of advertising, marketing, and promotion material across all media. Our unmatched experience addressing issues generated by the influx of interactive technology and consumer-generated content allows us to help clients adapt and succeed in a world of rapid change. As experienced Beijing advertising lawyer, we Serve clients in every aspect of advertising, marketing and promotions law.

Whether you’re online or offline, marketing today is an innovator’s game. The businesses that take risks and push boundaries are the ones that will succeed in building their brand and getting their message heard. Creative marketers need to partner with experienced legal counsel to help guide them on avoiding legal pitfalls and other potential repercussions.

At Our Firm, we’re committed to being a cutting-edge partner to today’s emerging brands and marketers. From advising on legal compliance in using social media marketing to conventional advertising methods, we’ll work with you to help ensure your interests are protected.

Contact our offices in Beijing today for more information about how our marketing attorneys can help you.

Our Practice

The Advertising, Marketing & Promotions practice group provides constructive and effective legal advice in the ever-evolving advertising and promotional marketing arena. Whether utilizing the latest in new digital technology to conduct a sweepstakes or delivering their message through traditional or social media channels, the advertising and promotional marketing clients of Our Firm rely on the group for innovative and proactive legal advice that allows them to market effectively.


The Advertising, Marketing & Promotions practice group offers sophisticated, experienced advice. The group regularly represents clients in regulatory inquiries and defends litigation brought by national and local regulatory bodies. The group has a significant competitor advertising dispute practice.

Many law firms are quick to say "no" to great advertising ideas. Not us. At Our Firm, our advertising attorneys take pride in finding creative solutions to legal challenges.

Our Team

Our Firm’s advertising marketing and promotions practice group has been recognized by leading peer and client reviewed authorities.  The group is chaired by Peter Zhu, a respected authority on advertising law.  He has been consistently recognized by rating agencies as a “Leading Lawyer” in Advertising and Marketing, selected by his peers for his distinguished work in Advertising. With over 15 years experience in advertising law, Peter regularly appears on television, radio, and in publications and Response discussing important new cases and trends that advertisers and marketers need to know. He also has contributed to Bar Association publications.  He frequently speaks on advertising and promotional marketing law topics throughout the country.

Our collective resources allow us to offer dedicated service to each of our clients. Whatever your specific needs are, we’ll listen to your concerns and help you develop an innovative solution that will protect your interests, both now and in the future.

Our Unique Industrial Knowledge

We know everything there is to know about the business of advertising and marketing communications because we are involved in every phase of our clients’ work. From concept to distribution, we work with clients on all contractual, regulatory, intellectual property, media and business law issues that relate to advertising, media, promotion and marketing.

Whether advising on traditional or digital media or marketing strategies, our advertising and marketing attorneys understand the business needs and regulatory concerns of companies in all key industry segments, including wireless communications, consumer electronics, food, health, cosmetics, fitness, automotive, retail and alcoholic beverages. We are involved in every aspect – from intellectual property protection to regulatory issues, including governmental, legislative and self-regulatory concerns – of all critical and sensitive areas of law, such as marketing to children, health claims, negative-option marketing, branded content, viral marketing and consumer-created content. In advising numerous trade associations, speaking before government groups and advocating for our clients, Davis & Gilbert has established countless essential regulatory principles that apply to these areas. We continually define the critical issues of tomorrow and advise clients how to best prepare for them.

A Broad Client Base

Our clients include many of the country's most creative advertising, promotion, social media and direct/interactive marketing agencies, industry suppliers, as well as marketers of a broad array of products and services. Clients range from large publicly-traded companies to entrepreneurial start-ups to other law firms who do not service clients in these areas.

Diverse Practice Areas

Our goal at Our Firm is to enhance our clients' advertising and promotional marketing efforts while minimizing the risk of competitor challenges and regulatory investigations relating to allegations of unsubstantiated or deceptive advertising. Should a problem arise, we are experienced and effective legal advocates who will fight to protect your interests.

We serve clients in virtually every aspect of advertising, marketing and promotions law, including:

  •     Advertising Business Litigation
  •     Advertising Substantiation and Claim Clearance
  •     Advertising Regulatory Investigations & Litigation
  •     Affiliate Marketing Business Agreements
  •     Boxing & Sports
  •     Competitor Litigation and Advertising Challenges
  •     Consumer Class Action Defense
  •     Consumer Protection/Fraud Defense
  •     Direct Marketing Law
  •     Environmental “Green” Marketing
  •     Food, Drug, Dietary Supplement & Cosmetic Advertising
  •     Intellectual Property and Licensing
  •     International Marketing and Promotions
  •     Internet, Interactive & Mobile Marketing Law
  •     Privacy Law
  •     Social Media Law
  •     Sweepstakes, Contests & Promotional Marketing Law
  •     Technology Law
  •     Telecommunications
  •     Telemarketing
  •     Telephone Crime Defense

Promotions Law

Conducting a sweepstakes or other promotion is one of the most reliable methods of generating interest in your brand, lead generation, and acquiring social media followers. It is also a great way to build existing customer loyalty and cement relationships with partners. However, many businesses that are unaware of the legalities in conducting a promotion can inadvertently open themselves up to expensive liability issues.

Promotions law is a vast field that covers several contingencies — it requires a skilled legal practitioner to navigate. While it is tempting to think that protecting your interests is as simple as posting a disclaimer along with your contest rules, the reality is that each promotion is different and each requires independent review from an experienced legal counsel.

This is not to say that holding a contest or promotion is more trouble than it is worth — in most cases, the benefits far outweigh the risks. However, hiring a promotions law attorney can help you identify potential issues and help ensure you’re not breaking any anti-gambling laws or other Beijing State legislation. 

Our Firm provides experienced legal counsel to clients of all sizes. Whether your promotion is international, national or limited to a small geographic area, we’ll work with you to help protect your interests at all times.

Focus on Providing Creative Legal Solutions

The Advertising, Marketing & Promotions practice group prides itself on finding creative solutions to clients' legal challenges. While too many attorneys are quick to say no to great advertising ideas, the group's philosophy is "Let's see how we can do this, together." 

As the leader in advertising, marketing and promotions law, our practice continues to expand with each technological innovation. Our Beijing law firm has been involved in the industry since its inception, and we are uniquely positioned to lead the way for future developments as they evolve.

Call our Beijing IP lawyer now for a FREE, no-obligation consultation with one of our experienced account executives, and let us show you the difference that professionalism, quality and teamwork can make.

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